Whether you want to boost sales or find more visitors, Google Analytics has the features you need to improve your business.

Data Collection & Management

Data collection and management with Google Analytics provides a single, accurate view of the customer that can be customized to your needs and shared across the organization.

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  • Collection & Configuration APIs
  • Cross-Device Data
  • Event Tracking
  • Google Tag Manager
  • Mobile SDKs
  • User Permissions

Data Consolidation

Google delivers integrated solutions that preserve data integrity, reduce friction, and seamlessly connect disparate data sources.

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  • Data Import
  • Product Integrations

Data Analytics & Reporting

Reports can be segmented and filtered to reflect the needs of your business. Real-time views let you know which new content is popular, how much traffic today’s new promotion is driving to your site, and which tweets and blog posts draw the best results.

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  • Acquisition Reporting
  • Audience Reporting
  • Benchmarking Reports
  • Cohort Analysis
  • Conversion Reporting
  • Custom Reporting
  • Ecommerce Reporting
  • Mobile App Reporting
  • Performance Reporting
  • Site Reporting
  • Reporting APIs

Data Activation

Make smarter marketing decisions. Google Analytics allows you to seamlessly activate your data to improve marketing campaigns and experiment with new channels and content.

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  • Alerts & Intelligence
  • Experiments
  • Remarketing